DIGITAL MARKETING CERTIFICATE
- 3 COURSES
- 100% ONLINE
- ENROLLING MONTHLY
- 225 CLOCK HOURS
Become a highly-effective marketer in a fast-growing industry.
This program will equip you to drive digital transformation and growth by learning the foundational knowledge and practical experience to design, execute and analyze digital marketing campaigns. Gain a competitive edge in your organization or business by understanding digital behavior and trends, building a strong digital presence and increasing ROI.
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This certificate program is designed and taught by our prestigious Villanova School of Business faculty.
LEARNED SKILLS
- Digital Marketing Methods
- Google PPC
- Meta Advertisment
- SEO SEM
- Analytics Tools
- Google Analytics 4
- Marketing Dashboards
- Engagement & Conversion
- AI Tools for Marketing
- Ethical Data
- Privacy & Data Sharing
- Marketing in the Metaverse
WHO SHOULD ENROLL?
- Marketers, analysts, social media professionals and digital content creators who want better campaign execution and results.
- Individuals looking to enhance lead generation, build branding and improve customer experience through digital interactions.
- Marketing leaders who manage digital marketing staff.
- Aspiring digital marketers looking to build a foundation in digital marketing and develop strategies for business.
- Career-driven professionals seeking to harness the power of digital platforms to achieve business goals.
The future of digital marketing is now.
66%
increase in digital marketing job openings in the last 10 years
$90K
Average National Salary
According to Lightcast
ÌýPrinciples +ÌýÌýPractice Learning Model
An innovative and unique model of learning, Villanova’s Principles and Practice Model provides students the utmost flexibility.
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ÌýPrinciples is the foundation of each course, fully asynchronous, providing students with the essential information they need to expand their skill sets and increase their expertise.
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ÌýPractice is designed to build upon Principles to enhance student learning through collaboration and practical application. Weekly, faculty-led live class sessions complement the asynchronous coursework and enable students to participate in a rich learning environment that encourages open dialogue and respectful disagreement, crucial skills for personal and professional growth.
ENROLLMENT OPTIONS
CERTIFICATE
PROGRAM
3 courses
6 weeks per course
12.5 hours per week
18 WEEKS
$6,285 $5,342.65
(15% program savings applied)
SINGLE
COURSE
Each single course is made up of a Principles asynchronous microcourse and a Practice live microcourse. You can complete the microcourses simultaneously with the Fast Track option, or consecutively for the Flex Track option.Ìý
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Fast Track
6 weeks | 12.5 hours per week
ÌýFlex Track
12 weeks | 6.25 hours per week
$2,095 $1,885.50
(10% course bundle savings applied)
MICRO
COURSE
The Principles microcourse offers the lowest cost investment and a fully asynchronous experience. You must complete the Principles microcourse if you choose to enroll in the corresponding Practice microcourse.
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6 Weeks | 6.25 hours per week
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Principles Ìý| $800
Practice Ìý| $1,295
COURSES
Choose three courses from the list below to complete the full certificate.
Digital Marketing Fundamentals
An introduction to core digital marketing tools and techniques including SEO, PPC, GA4 and more.
Principles Microcourse
Practice Microcourse
Digital Marketing Tactics
Skills and competencies in digital marketing. Textbook purchase required. Prerequisite: Digital Marketing Fundamentals.
Principles Microcourse
Practice Microcourse
Advanced Digital Marketing & Analytics
Learn to build and evaluate digital marketing strategies. Prerequisites: Digital Marketing Fundamentals and Digital Marketing Tactics
Principles Microcourse
Practice Microcourse
Finance & Accounting for the Non-Financial Manager
Understand the accounting process and methodologies to enhance your ability to forecast financial performance, spot trends and study your competition with a keener eye.
Principles Microcourse
Practice Microcourse
Choose the model that is right for you:
- 15% discount over single microcourse
- Unlock access to career management services, including two 60-minute personalized advising sessions
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge for each course completed
- Certificate upon program completion
- 10% discount over single microcourse
- Unlock access to career management services, including one 60-minute personalized advising session
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge
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- Maximum flexibility with no live class sessions
- 100% online asynchronous coursework and assessments
- 1:1 faculty support throughout coursework
CREDENTIALS
Earn Badges. Get Noticed.
Earn a digital badge for every completed course. You'll also earn a program certificate and program digital badge upon completion of the required courses. Showcase your new skills and gain a competitive edge by adding badges backed by ÃÛÌÒTV to your resume, LinkedIn profile, or email signature.
LinkedIn users with digital badges get 6X more profile views.*
*According to
THE VILLANOVA DIFFERENCE
The College of Professional Studies has cultivated a distinguished reputation for delivering the hallmark Villanova experience — academically rigorous, top-quality and innovative programs within a supportive community —Ìýto students who are pursuing higher education amidst busy professional and personal lives. As an internationally recognized institution, Villanova is proud of its vibrant community of alumni, faculty, students and staff who are dedicated to driving meaningful impact and transformative change within their communities.
GET IN TOUCH
Our enrollment counselors are happy to answer any questions you have about our certificate programs.
Call us at 610-519-7655